When I was debating whether or not to launch my tagline and hashtag “Turning Hoes into Housewives since 2010” (#turninghoesintohousewives) I knew that it would be very polarizing for my business. I new that it would turn a lot of people AWAY from me and I would lose the opportunity to shoot their wedding. It was HARD to think that I would lose out on business just because I was choosing to align myself with something that is meant to be a silly nod to my love of gangster rap and my adoration for Dr. Dre and Snoop who I like to think are very large branches in my family tree… or my long lost cousins, in the least! ha ha ha!
However, what I also knew was that there are two sides of polarization, and while my tagline/hashtag would very easily push people away from using me as their wedding photographer, it would also create a pocket of wonderful clients just waiting to get the chance to be in front of my camera. Those clients ‘get me’ before they ever even send that first email. They know that a photography session with me is going to be the opposite of serious, and that a day spent in front of my camera can be a fun experience rather than a chore. I can happily say that the clients that fit into this J. Anne sweet spot are the epicenter to my business. They are the heartbeat that keeps J. Anne alive. They are my people, and I will forever be as loyal to them as they are to me.
But…. with that being said… I am afraid that for the last two years I have been doing something that is NOT fair to my clients. I have discriminated against my grooms and left them out of all of the fun. I have focused solely on ‘Hoes before Bros’ instead of excepting the idea of equality in my business relationships.
That ends today.
In light of what is going on with the world in regards to women’s rights, marriage equality, and all of the forms of the civil rights movement…. I bring you J. Anne’s attempt to level the playing field. My brides will no longer only be the ones receiving the hashtag congratulating them on their graduation from turning from hoe to housewife… my grooms will also be breaking the glass ceiling and being lifted into the highest regard by being bestowed the amazing honor and privilege of being dubbed…. no longer a Boyfriend… but, upon their marriage, a respected and highly distinguished…. Baby Daddy.
From this day forward, let it be known that J. Anne is taking steps towards bride and groom equality. #TurningHoesIntoHousewives will no longer be the sole focus of my business as my quest to be #TurningBoyfriendsIntoBabyDaddies will be equally sought after.
(Note to Readers): Please read this blog with a shit ton of humor. Please don’t take me or this post too seriously. My intentions are not to degrade men, women, or the institution of marriage. My intent is simply to have fun. If you find the need to write a snarky comment, have pause… and while you’re paused… unfollow me. It’s okay if this offends you. I won’t be upset. We don’t have to be friends… although I’d love it if we could be. xo. Jodi)